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Monitoring student's review status in Zoho CRM

Updated: 6 days ago

It's important that we ask for reviews because online reviews are powerful marketing tool for our academy. Sometimes, Danny will ask his students during class for reviews. Sometimes, Danny or the manager will ask student support specialist to initiate the review campaign.

Reviews are earned, not forced.

Ideally, we just have to invite these students just once. If they say they're willing to give us a review, then we follow them up since they gave us their word. On the other hand, if they didn't confirm with us that they'll be leaving a review, we want to make sure we don't send them repetitive messages asking for it because we don't want to sound demanding.

UPDATE: In 2024, Danny decided that he himself will reach out to students to ask for reviews. Student support specialist will not initiate the review campaign unless instructed by Danny.

The task to log reviews into CRM have been assigned to the social media specialist. Operations support is in charge to provide Danny an excel sheet of all previous review efforts before he starts asking/following up people for review again.

Use CRM filters to check review status
Update the CRM after recent review-related activities
Check Yelp for new reviews
Check Google for new reviews

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