Asking for review from satisfied MaS students
- Administrator
- Aug 3, 2023
- 4 min read
Updated: 4 days ago
Keywords: review, ask review, yelp, google, communication, satisfied students
Reviews are our most powerful magnet for students. The operations support and student support specialist should work hand-in-hand to track all posted reviews in Zoho and track also all correspondence asking for reviews in Zoho.
Yes, it’s tedious, but since reviews are so powerful, it’s worth it.
In general, students who fall under categories are candidate for reviews:
⛳1st group
Any student from previous season who re-enrolled to current/upcoming season regardless if they registered for a repeat program/direct progression program/performance team/different dance type
⛳ 2nd group
Students in 101 or 102 who were present in all 10 weeks, OR 6+ weeks
⛳ 3rd group
Students in 101 or 102 who filled out the feedback form and they only had positive words to say about MaS (our support VAs track this)
⛳ 4th group
103 students and performance team students who are deeply involved in the community (usually Danny asks these people personally)
There are two scenarios when it's almost always the right time to ask for reviews:
Important: When they respond to us asking for reviews, please forward the message to the leads-for-dk channel so Danny can reach out to them 🙏
Scenario A
Who to ask: Paid, new enrollments (level 102 & above) When to ask: During program registration period
Criteria:
They have just paid for level 102 or above in the past couple of weeks
Paid for at least 1 MaS program in the past (means they already know us).
Have left a review on either 1 or 0 platforms (Google & Yelp)
No reason to not ask for a review (Ex. Maybe they complained recently)
Why: If they’re continuing, they like us. Probably they’ll be happy to write a positive review. As always, track the whole process in the proper places in Zoho, so you, or anyone who sees Zoho, always know when and how to follow up.
Scenario B
Who to ask: Mid-season students after announced in class:
When to ask: Instructors have asked the students about reviews (Only will do this when we are confident that the instructor is doing an outstanding job and we believe just about any student would be happy to write a review)
Criteria:
Instructor has just asked for reviews in class (usually around weeks 4-6 is perfect. This is late enough that they have a good feel for the program and early enough that they’re still excited)
Have left a review on either 1 or 0 platforms (Google & Yelp)
No reason to not ask for a review (Ex. Maybe they complained recently. Ex. Maybe they’ve attended very few classes)
STEPS
STEP 1: ASK
----- (Opening paragraph if SCENARIO A) -----
Hi {studentName} - I see that you’re dancing with MaS again this season. Welcome back!
----- (Opening paragraph if SCENARIO B) -----
Hi {studentName} - {instructorName} mentioned in class this week about reviews.
----- (Continue with the rest of the message below) -----
I’m wondering, would you feel good about writing a positive review for Movers & Shakers?
These reviews are SO helpful to strengthen the MaS community and give new dancers the courage to make the call and try out salsa or bachata.
Of course it’s completely up to you.
If so, I will share how/where.
Thank you so much ❤️
{vaName}
STEP 2: IF YES, THEN SHOW HOW (START WITH ONLY GOOGLE)
STEP 3: WAIT 1 WEEK, THEN FOLLOW UP IF NO REVIEW OR COMMUNICATION
STEP 4: FOLLOW UP
STEP 5: After Google is posted, focus on Yelp
STEP 6: Wait 3 weeks to ask again (mark in your calendar) if they don’t respond
STEP 7: Give Yelp instructions when they respond positively
Updated: April 16 2025
By: SS Abigail :)
