Kaizen is a Japanese philosophy of constant and never-ending improvement. When Danny became a personal trainer at high end fitness club in LA (Equinox), he didn't sell a single personal training package for 5 months in spite of talking to so many people.
He used this exact Kaizen method, writing notes after every interaction, and by doing this saw patterns and clearly over time what worked and what didn't work. He adjusted his approach bit by bit until he had the best sales conversion rate in the club. He could go out onto the gym floor and almost guaranteed have a new client within 30 minutes swiping their card for $1000-$2000. It felt like he was running the Matrix (you've seen the movie?). You'll use the same approach for your tasks and you'll become a wizard.
The great news is that Danny had to start from scratch, but you'll be starting with a template that already basically works perfectly - it's just the interaction outside of that core template that will be adjusted over time. Periodically come back to the notes and look for patterns and adjust your approach.
What you'll do
Write minimum two ideas in the "Kaizen" tab every week. Any time an idea pops into your head, write it. Writing it does not mean that we will do it. Maybe nobody will do it. Maybe you'll do it. Maybe somebody else will do it. We just need to start getting in the habit of thinking pro-actively like business owners and always looking at all angles for ways to improve.
Title:
Details:
Purpose:
Date Written:
Create a google account using your Movers and Shakers email and access our team's shared Kaizen file. Watch the video below for the instructions.
Example Kaizen proposals
Title:
Student support role
Details:
Since we're on hiring spree as you said, here's my suggestion. Let's get:
(1) person solely assigned student support and lead follow-ups (someone who's obviously an extrovert)
(1) person solely for social media - that's Meryo
(1) general VA for you and everything that needs assistance - maybe Alphina
(1) person for sales - I think you're already training somebody local, right?
(1) person solely for writing blog and web content
Purpose:
More efficient systems
Date Written:
4/14/2023
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Title:
Create a Venmo/Zelle account for petty cash
Details:
Payment to studio owners takes a lot of back and forth since VA talks to them and then VA follows up Danny to do the transfer. Lucky us that we have established a relationship with the owners in Las Vegas, but for other areas, paying promptly is a good indicator for trust between businesses and it also lessens the time and energy for confirming a single booking.
Given Danny is very busy (especially with the expansion external and internal), if possible, LS suggest that we create a Venmo account where VA can access "petty cash" and pay studio fees for different areas. Manager will create a sheet so Danny can track this weekly and confirm payment of private student lessons and group classes.
Purpose:
More efficient systems
Date Written:
2/20/2023